Crafting Sustainable Futures through Strategic Consulting and Life Cycle Assessment Expertise

The key difference between Product LCA and Corporate GHG is the scope of assessment, with one focusing on individual products and the other on the overall emissions of an entire company.

Think of Product LCA as a deep dive into one product's environmental footprint. On the other hand, Corporate GHG is like a wide-angle view of a company's total greenhouse gas emissions.

Both are useful where Product LCA helps you clean up individual products while Corporate GHG helps you clean up your whole business. Remember, they offer different perspectives and serve different purposes, so choose the one that best suits your needs!

Companies primarily interact with their customers via their products or services. In today's market, customers are increasingly demanding transparency and sustainability from the brands they choose. Want to make your products greener? Then LCA is your key.

Think of it as a high-definition microscope, revealing the hidden environmental impact of your product at every stage, from mining raw materials to disposal, revealing its true environmental footprint. LCA helps you go beyond simply "doing less harm" and focus on actively doing good for the planet, paving the way for a sustainable future for your business and the environment.

While broad company-wide initiatives – such as renewable energy adoption and sustainable sourcing programs – can tackle multiple products at once, truly impactful sustainability requires a double-pronged approach: reducing overall emissions and addressing individual product footprints.

Individual products often carry their own hefty environmental footprint. That's where product-level initiatives come in, like optimising production processes, changes in product material, or developing innovative end-of-life solutions. This deep dive into specific products drives green innovation and attracts eco-conscious consumers. But it requires a holistic view and balancing environmental impact with functionality, cost, and market appeal.

Ultimately, effective corporate sustainability requires embracing both approaches, tackling the big picture and the individual product details, for a truly comprehensive and impactful journey towards environmental responsibility.

Not all customers are equally informed about sustainability issues or how your products/services relate to them. Communicating sustainability-related messaging can be tricky for marketing and sales for several reasons:

• Consumers doubt "greenwashing" claims.
• Sustainability terms are confusing for many.
• Price and convenience often win over eco-friendly choices.
• Sustainable products may have downsides like higher cost or lower performance.

To overcome these challenges, sales & marketing need to tailor their communication style and explanations to the customer's level of understanding, avoiding technical jargon and highlighting practical benefits.